Nicoletta is a privately owned business that was started in September 2004, and is run by husband and wife team Nicole Scapetis-Yoell and Ian Yoell. Nicoletta has grown from a small home-based business into something of a phenomenon. The brand is both elegant and playful; and the products are of an excellent quality.

How we started:

People often ask about the origins of Nicoletta, and how the brand came to be what it is today? We may joke about the fact that it was “an idea that got out of control,” but the truth is, it is exactly that! Although Nicole and Ian have very different backgrounds (Ian’s postgraduate degree being in economics and Nicole’s an MSc in marketing), they may not always agree on every business principle, they do however share an overwhelming passion to build a household a brand with both quality and innovative products.

The most valuable part of the Nicoletta organisation is its employees. The staff are empowered and trained so that their job makes a difference in their lives, and the lives of their families. The Nicoletta employees are seen as extended family and together strive to make the company successful.

How the Nicoletta logo has developed over the last 12 years:

Mission

We pride ourselves on presenting premium innovative and exciting products to the South African consumer. It is our appreciation of the Nicoletta fans that brought about this new website.

The best interests of our fans are always uppermost when it comes to setting objectives at Nicoletta. We strive to provide product ranges that are both safe and fun to use for adults and children. At Nicoletta, we endeavour to protect our fans by reducing the use of artificial colourants; Azo dyes; and allergenic ingredients; by replacing (where possible) with suitable natural and non-allergenic alternatives. The majority of our products contain no preservatives or artificial sweeteners. Nicoletta provides clean, transparent labelling affording our customer the right to make an informed choice.

As of October 2012, we are HACCP (SANS 10330: 2007) certified. This means we are serious about the safety of our food, and have aquired an external accredited Food Safety body (FSSI) to audit our facility and process according to legislated and specifc food safety requirements.

About this website:

Nicoletta invites and encourages you to enjoy our “sweet inspirations”; connect to our social media; gain understanding and information on our products; and order products to your hearts’ content through our online store. Nicoletta continues to research and explore additional products to add to their range, so keep visiting the site for new and updated products!

Happy decorating…